South Africa 2010 World Cup Logo Unveiled

The World Cup in 2010 will be the first to be hosted in African Continent and South African President Thabo Mbeki unveiled on Friday in Berlin the logo for the 2010 tournament.

At the party Mbeki commented at the"We come from a country where football is not simply a game but an enduring passion ... We come from a place where our hearts beat in unison as we celebrate a shared destiny and love for the beautiful game ... It is a challenge we will win with flying colors," he said. "We said we will host in 2010 the most successful FIFA World Cup and we will keep that promise."

The slogan for the tournament is a tad unusual: "Win with Africa in Africa" - I'm not entirely sure what its supposed to mean.

Nations Secretary General Kofi Annan commented:

"The World Cup is an event which illustrates the benefit of cross-pollinization between peoples and countries. More and more national teams now welcome coaches from other countries. More and more players represent clubs away from home between World Cups. They all bring new ways of thinking and playing. Everybody wins. Everybody wins by that cross-pollinization."

When you look at the logo you may realise that the background image is actually a map of Africa - it took me a while to work it out!

Fifa World Cup Logo ©2006 FIFA